Partnership Pitch Deck

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                              PARTNERSHIP PROPOSAL

                    CAMEO SHERRELL
                              ×
                    THE ORDINARY

                         ACTRESS & BEAUTY CREATOR

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    Contact: Contact via management
    Social:  @cameosherrell | @cameosherrell | @cameo.sherrell.5
    Date:    April 2026


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    WHY THE ORDINARY?
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    Cameo Sherrell's established presence in beauty makes them an ideal voice for The Ordinary. Their audience trusts their recommendations, creating genuine connection opportunities for The Ordinary. With shared commitment to beauty, self-expression, this partnership creates authentic storytelling opportunities.

    KEY ALIGNMENT FACTORS:
    ✓ Direct category match in beauty
    ✓ Shared values: beauty

    MATCH SCORE: 60/100 ✦ Tier B


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    ABOUT CAMEO SHERRELL
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        Cameo Sherrell is an award-winning actress, filmmaker, and
    multidimensional storyteller with a growing presence across television,
    film, and digital media. She is widely recognized for her recurring role
    on The Haves and the Have Nots and continues to expand her on-screen
    portfolio with dynamic roles across scripted series and independent
    film. Beyond acting, Cameo is a filmmaker and co-founder of Film De
    Femme, an all-women creative collective dedicated to powerful,
    narrative-driven storytelling. Their debut project, Silent Screams, has
    gained recognition on the film festival circuit, solidifying her as a
    creative force both in front of and behind the camera. Classically
    trained at the Lee Strasberg Theatre and Film Institute and continuing
    her studies with renowned coach John Rosenfeld, Cameo brings depth,
    discipline, and versatility to every performance. Off-screen, Cameo
    seamlessly blends her love for beauty, fashion, and lifestyle with her
    natural charisma—creating content that feels both elevated and
    effortlessly relatable. Known for infusing lighthearted, comedic moments
    into her content, she connects with her audience through authenticity,
    personality, and storytelling that feels real, not rehearsed. Her brand
    collaborations include Delta Air Lines, Bud Light, and Amtrak, alongside
    editorial features in Essence—highlighting her crossover appeal between
    entertainment and lifestyle influence. Based in Los Angeles, Cameo
    continues to evolve as a purpose-driven creative, using her platform to
    tell impactful stories while embracing beauty, humor, and authenticity.
    She is an ideal partner for brands seeking cinematic storytelling paired
    with personality-driven content that resonates with modern audiences.

    IMPACT & ACHIEVEMENTS:

        ◆ 19K+ Total Reach
        ◆ Working actress with recurring television roles
        ◆ Trusted voice in faith-based beauty and lifestyle content
        ◆ High engagement rate (4.38%) — audience actively comments and shares


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    MEDIA STATS
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    🎵 TIKTOK
        Followers:  7K
        Engagement: 4.4%
        Handle:     @cameosherrell

    🎬 YOUTUBE
        Followers:  315
        Handle:     @cameosherrell

    📘 FACEBOOK
        Followers:  3K
        Handle:     @cameo.sherrell.5

    📸 INSTAGRAM
        Followers:  9K
        Handle:     @cameosherrell

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    TOTAL REACH: 19K+ followers


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    AUDIENCE DEMOGRAPHICS
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    AGE DISTRIBUTION:
        18-24    ███████░░░░░░░░░░░░░░░░░░░░░░░ 25%
        25-34    ████████████░░░░░░░░░░░░░░░░░░ 40%
        35-44    ███████░░░░░░░░░░░░░░░░░░░░░░░ 25%
        45+      ███░░░░░░░░░░░░░░░░░░░░░░░░░░░ 10%

    GENDER:
        Male       15%
        Female     85%

    TOP LOCATIONS:
        US              75%
        UK              5%
        Nigeria         4%
        Canada          3%
        South Africa    2%


────────────────────────────────────────────────────────────────────────────────
    PARTNERSHIP OPTIONS
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    ┌─────────────────────────────────────────────────────────────────────┐
    │                                                                     │
    │   🌱 STARTER                 🚀 GROWTH                 💎 PREMIUM   │
    │                                                                     │
    │   • 1 post/video             • 3 posts/videos          • 5+ pieces  │
    │   • 1 story set              • 3 story sets            • Full story │
    │   • 30-day usage             • 90-day usage            • 1-yr usage │
    │   • Performance report       • Bi-weekly reports       • Weekly     │
    │                              • 1 revision              • 2 revisions│
    │                                                        • Exclusivity│
    │                                                                     │
    └─────────────────────────────────────────────────────────────────────┘

    Content can be bundled across tiers to fit your campaign scope.
    Pricing is tailored to each partnership opportunity — let's discuss
    your goals and we'll put together a custom package.


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    CONTENT FOCUS
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        ◆ Acting
        ◆ Beauty
        ◆ Faith
        ◆ Lifestyle


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    LET'S CREATE SOMETHING AMAZING
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    NEXT STEPS:

        1️⃣  Schedule a 15-minute discovery call
        2️⃣  Align on campaign goals and deliverables
        3️⃣  Receive content brief and timeline
        4️⃣  Campaign execution with performance tracking


    📧 Contact via management to schedule a call


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           Cameo Sherrell × The Ordinary — A Partnership Built for Impact
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