════════════════════════════════════════════════════════════════════════════════ PARTNERSHIP PROPOSAL CAMEO SHERRELL × THE ORDINARY ACTRESS & BEAUTY CREATOR ════════════════════════════════════════════════════════════════════════════════ Contact: Contact via management Social: @cameosherrell | @cameosherrell | @cameo.sherrell.5 Date: April 2026 ──────────────────────────────────────────────────────────────────────────────── WHY THE ORDINARY? ──────────────────────────────────────────────────────────────────────────────── Cameo Sherrell's established presence in beauty makes them an ideal voice for The Ordinary. Their audience trusts their recommendations, creating genuine connection opportunities for The Ordinary. With shared commitment to beauty, self-expression, this partnership creates authentic storytelling opportunities. KEY ALIGNMENT FACTORS: ✓ Direct category match in beauty ✓ Shared values: beauty MATCH SCORE: 60/100 ✦ Tier B ──────────────────────────────────────────────────────────────────────────────── ABOUT CAMEO SHERRELL ──────────────────────────────────────────────────────────────────────────────── Cameo Sherrell is an award-winning actress, filmmaker, and multidimensional storyteller with a growing presence across television, film, and digital media. She is widely recognized for her recurring role on The Haves and the Have Nots and continues to expand her on-screen portfolio with dynamic roles across scripted series and independent film. Beyond acting, Cameo is a filmmaker and co-founder of Film De Femme, an all-women creative collective dedicated to powerful, narrative-driven storytelling. Their debut project, Silent Screams, has gained recognition on the film festival circuit, solidifying her as a creative force both in front of and behind the camera. Classically trained at the Lee Strasberg Theatre and Film Institute and continuing her studies with renowned coach John Rosenfeld, Cameo brings depth, discipline, and versatility to every performance. Off-screen, Cameo seamlessly blends her love for beauty, fashion, and lifestyle with her natural charisma—creating content that feels both elevated and effortlessly relatable. Known for infusing lighthearted, comedic moments into her content, she connects with her audience through authenticity, personality, and storytelling that feels real, not rehearsed. Her brand collaborations include Delta Air Lines, Bud Light, and Amtrak, alongside editorial features in Essence—highlighting her crossover appeal between entertainment and lifestyle influence. Based in Los Angeles, Cameo continues to evolve as a purpose-driven creative, using her platform to tell impactful stories while embracing beauty, humor, and authenticity. She is an ideal partner for brands seeking cinematic storytelling paired with personality-driven content that resonates with modern audiences. IMPACT & ACHIEVEMENTS: ◆ 19K+ Total Reach ◆ Working actress with recurring television roles ◆ Trusted voice in faith-based beauty and lifestyle content ◆ High engagement rate (4.38%) — audience actively comments and shares ──────────────────────────────────────────────────────────────────────────────── MEDIA STATS ──────────────────────────────────────────────────────────────────────────────── 🎵 TIKTOK Followers: 7K Engagement: 4.4% Handle: @cameosherrell 🎬 YOUTUBE Followers: 315 Handle: @cameosherrell 📘 FACEBOOK Followers: 3K Handle: @cameo.sherrell.5 📸 INSTAGRAM Followers: 9K Handle: @cameosherrell ──────────────────────────────── TOTAL REACH: 19K+ followers ──────────────────────────────────────────────────────────────────────────────── AUDIENCE DEMOGRAPHICS ──────────────────────────────────────────────────────────────────────────────── AGE DISTRIBUTION: 18-24 ███████░░░░░░░░░░░░░░░░░░░░░░░ 25% 25-34 ████████████░░░░░░░░░░░░░░░░░░ 40% 35-44 ███████░░░░░░░░░░░░░░░░░░░░░░░ 25% 45+ ███░░░░░░░░░░░░░░░░░░░░░░░░░░░ 10% GENDER: Male 15% Female 85% TOP LOCATIONS: US 75% UK 5% Nigeria 4% Canada 3% South Africa 2% ──────────────────────────────────────────────────────────────────────────────── PARTNERSHIP OPTIONS ──────────────────────────────────────────────────────────────────────────────── ┌─────────────────────────────────────────────────────────────────────┐ │ │ │ 🌱 STARTER 🚀 GROWTH 💎 PREMIUM │ │ │ │ • 1 post/video • 3 posts/videos • 5+ pieces │ │ • 1 story set • 3 story sets • Full story │ │ • 30-day usage • 90-day usage • 1-yr usage │ │ • Performance report • Bi-weekly reports • Weekly │ │ • 1 revision • 2 revisions│ │ • Exclusivity│ │ │ └─────────────────────────────────────────────────────────────────────┘ Content can be bundled across tiers to fit your campaign scope. Pricing is tailored to each partnership opportunity — let's discuss your goals and we'll put together a custom package. ──────────────────────────────────────────────────────────────────────────────── CONTENT FOCUS ──────────────────────────────────────────────────────────────────────────────── ◆ Acting ◆ Beauty ◆ Faith ◆ Lifestyle ──────────────────────────────────────────────────────────────────────────────── LET'S CREATE SOMETHING AMAZING ──────────────────────────────────────────────────────────────────────────────── NEXT STEPS: 1️⃣ Schedule a 15-minute discovery call 2️⃣ Align on campaign goals and deliverables 3️⃣ Receive content brief and timeline 4️⃣ Campaign execution with performance tracking 📧 Contact via management to schedule a call ════════════════════════════════════════════════════════════════════════════════ Cameo Sherrell × The Ordinary — A Partnership Built for Impact ════════════════════════════════════════════════════════════════════════════════