Krystal Ellis-Kendrick

About

Krystal Ellis-Kendrick is a fashion designer, creative executive, and style influencer with over 20 years of experience in the global retail industry. Her designs have been featured in major retailers including Nordstrom, bebe, Material Girl, Dillard’s, Macy’s, and JCPenney—collectively driving over $600 million in retail sales. As the Director of Design at JCPenney, Krystal leads with both creative vision and commercial strategy, bringing a rare blend of industry authority and consumer insight. She extends this expertise to her digital platforms, where she creates high-impact content across styling, trend forecasting, and fashion education—bridging the gap between runway, retail, and real life. A trusted voice for modern women, Krystal’s content empowers her audience to elevate their personal style with confidence and intention. Beyond her professional work, she is a wife, mother of three, and founder of a youth fashion camp for aspiring designers, reflecting her commitment to mentorship and legacy-building within the fashion industry. Krystal is an ideal partner for brands seeking authentic storytelling, elevated style positioning, and results-driven influence rooted in real industry expertise.