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Hi James,

Quick follow-up on Rob Rich — his dance fitness content is absolutely crushing it right now.

His latest TikTok challenge pulled 2.3M views in 48 hours, and what caught my eye was the comment section. People aren't just watching, they're actually doing the workouts and tagging friends. That's the kind of active engagement Playboy's lifestyle content needs.

With 65% female audience overlap and Q4 wellness trends peaking, this timing makes sense for both sides.

Want to see his content calendar for December?

Best,
Mavi

P.S. His next viral challenge drops Monday — perfect timing to get Playboy in front of it.