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Hi Kim,

Herman just told me about a content series idea that's perfect for Acorns — "The Spare Change Millionaire."

Picture this: Herman breaks down real client stories of people who started with literally spare change through micro-investing and built serious wealth over time. Each episode would be 3-5 minutes, showing the actual numbers, the timeline, and the mindset shifts that made it work.

The beauty is Herman's gift for making complex wealth-building feel achievable. His audience is 70% millennials and Gen Z who think investing requires thousands upfront — exactly who Acorns serves. When Herman shows them how $5 weekly contributions compound over 10 years, it clicks.

We'd create 6 episodes, each featuring different starting points ($25, $50, $100 monthly) with real projections using Acorns' diversified portfolios. Herman would film these as vertical videos for his 207k Instagram followers, with longer-form versions for his YouTube channel.

His community has already helped secure $100M+ in funding for entrepreneurs. Now he wants to show them how to grow what they earn.

Want to see the full series outline?

P.S. Herman's launching his Q1 content calendar next week — perfect timing to get this series included.

Best,
Mavi