Rob's holiday fitness challenge content - Outreach

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Rob Rich → Target

Monica Patel <monica.patel@target.com>

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sent

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Sent: 2026-04-17T16:00

C-Tier · 53.8

Subject

Rob's holiday fitness challenge content

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Hi Monica,

Following up on Rob Rich — just saw his latest dance fitness challenge hit 2.3M views in 48 hours, with hundreds of comments asking "where can I get those workout clothes?"

With Target's activewear line and the holiday fitness resolution crowd coming up, this feels perfectly timed. His audience is 65% female, 25-34 demo — exactly who's shopping Target's fitness and wellness sections right now.

Worth a quick call to explore?

Best,
Mavi

P.S. January fitness content performs 40% better when partnerships lock in before December 15th.