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Hi Kristen,

Herman just told me about a piece of content that would be perfect for Chime's audience.

He wants to create a series called "Banking Fees That Steal Your Wealth" — starting with overdraft fees. The hook: showing someone how a $4 coffee becomes a $39 mistake, then walking through exactly how Chime prevents this.

Here's what makes it powerful: Herman would film himself at an actual coffee shop, receipt in hand, breaking down the math on a whiteboard. Then he'd show the Chime app interface and explain why fee-free banking isn't just convenient — it's wealth preservation.

This hits different than typical fintech content because Herman connects banking features to his audience's wealth-building journey. His followers are actively working to escape financial stress, and 52% of them already align with Chime's demographic.

The series would live on his TikTok and Instagram, with Chime getting native integration that feels educational, not promotional.

Want to see the full content outline Herman put together?

Best,
Mavi

P.S. Herman's already filmed a test version — the engagement on his fee-related content is always his strongest.