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Cameo Sherrell The Honest Company

Alicia Hernandez <alicia.hernandez@honest.com>

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Subject
Sunday Self-Care with The Honest Company
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Hey Alicia,

I keep thinking about how perfectly Cameo's Sunday routine would showcase The Honest Company's clean beauty line.

Picture this: Cameo starts her Sunday morning content with prayer and gratitude, then transitions into self-care with your Honest Beauty products. She'd create a "Sunday Reset" series — cleansing with your face wash while talking about preparing for the week ahead, applying your moisturizer while sharing what she's grateful for, then getting ready for church.

What makes this work for The Honest Company is Cameo's authentic approach to faith-driven self-care. Her audience (85% women, ages 18-44) actively engages when she shares real moments from her life. They trust her because she doesn't just hold products — she tells stories about why taking care of yourself matters.

This isn't just beauty content. It's about ritual, intention, and starting the week feeling confident and grounded. Exactly what your brand stands for.

Want to see how we could structure this Sunday series?

P.S. Her last faith-and-beauty video hit 4.4% engagement — her audience is hungry for this type of authentic content.

Best,
Mavi