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Hi Caitlin,

Following up on my note about Rob Rich and Vogue — wanted to share something that just happened.

Rob's latest dance fitness series crossed 1 million participant submissions this week. People filming themselves doing his routines, tagging friends, creating their own variations. It's become this organic movement of women (65% of his audience) discovering confidence through dance.

This is exactly the cultural moment Vogue captures so well — when fitness becomes self-expression, when movement becomes empowerment.

Would love to explore how Rob could bring this energy to Vogue's wellness content.

Best,
Mavi