Outreach Email
Liz Rich → Glossier
Marketing Team <partnerships@glossier.com>
Status
sent
Step 2
Sent: 2026-04-17T18:00
B-Tier · 62.4
Subject
Re: Liz Rich x Glossier — audience data inside
Hi Marketing, Quick follow-up — I know timing matters. The thing that makes Liz Rich different from most creators in travel: 30K+ Instagram following built on aspirational travel and beauty content. That's not just content — that's credibility their audience trusts. That's why the 52% audience overlap matters — it's not just reach, it's the right people seeing content from someone they already trust. Liz Rich is at 7.7% engagement right now (the travel average is about 1.5%), and there are 2 partnership slots left this quarter. Happy to send the audience breakdown or jump on a 10-minute call. Best, Mavi