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Hi Betty,

I noticed Reebok's shift toward celebrating everyday athletes who hustle beyond the gym — people building businesses, chasing dreams, grinding daily. That's exactly Herman Dolce's community.

Herman's helped 8,000+ entrepreneurs secure over $100M in funding, and his 400K+ followers aren't just learning about credit scores — they're actively building businesses. These are people who need gear that works as hard as they do, whether they're networking at 6am or closing deals at 10pm.

What caught my attention is how 74% of Herman's audience overlaps with Reebok's customer base. His followers are 70% US-based, primarily 25-44, and they're not just consuming content — they're taking action on financial education that directly impacts their purchasing power.

Herman's approach isn't typical finance content. He connects wealth-building to lifestyle choices, showing his audience that investing in quality — whether it's their credit, their business, or what they wear — compounds over time.

I'd love to send you Herman's detailed audience breakdown so you can see exactly who we're talking about.

Best,
Mavi

P.S. Herman's planning his Q1 content calendar next week — perfect timing to explore how Reebok fits into the entrepreneurial lifestyle narrative.