Rob's dance fitness just hit 8M views - Outreach

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Rob Rich → Fendi

Yin <yin.wang@fendi.com>

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Rob's dance fitness just hit 8M views

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Hi Yin,

Following up on Rob Rich — his latest dance fitness routine just crossed 8 million views, with thousands of comments asking about his outfit.

Fendi's recent moves into activewear feel perfectly timed. Rob's audience is 65% female, ages 18-34, and they're obsessed with accessible luxury that moves with them.

His next content series launches Monday. Worth a quick call this week?

Best,
Mavi

P.S. His audience engagement on fashion content is 3x higher than fitness alone.