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Hey Kennidy,

I've been thinking about how Cameo could showcase Black Girl Sunscreen in a way that feels natural to her audience — and I have a specific concept that could be perfect.

Picture this: "Sunday Self-Care Prep" — Cameo getting ready for her week ahead, starting with her skincare routine that includes BGS as her daily protection step. She'd walk through her morning ritual while talking about preparing her mind, body, and spirit for the week. The content would feel like viewers are getting ready alongside a friend who happens to be a working actress.

This works because Cameo's audience is 85% women, mostly 25-44, who follow her for authentic lifestyle content that bridges beauty and faith. They're already engaging with her self-care posts at a 4.38% rate — well above industry average.

For Black Girl Sunscreen, this positions your product as part of a holistic wellness routine, not just skincare. It shows real women that SPF can be seamlessly woven into intentional self-care, which aligns perfectly with your brand's empowerment messaging.

Want to explore this concept further?

Best,
Mavi

P.S. Cameo's already planning her January content calendar — perfect timing to lock in something meaningful for BGS.