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Hi Lauren,

I keep thinking about how Sephora's customers are always asking for that perfect balance — looking put-together without spending forever in front of the mirror.

Krystal has this incredible ability to create what she calls 'boardroom to brunch' looks using just 3-4 products. After 20 years designing for major retailers, she knows exactly what busy women need.

I'm picturing a series called 'The 5-Minute Face' — Krystal would create quick tutorials using Sephora's best multitaskers. Think: cream blush that doubles as lip color, a tinted moisturizer with SPF, one eyeshadow that works as liner. Each video would show the transformation in real-time, no cuts or speed-ups.

What makes this different is Krystal's retail background. She'd explain WHY each product works (the formulation, the finish) while showing HOW to use it efficiently. Her audience saves her content as style references — they'd absolutely save these as their morning routine playbook.

The content would live natively on her platforms but could easily be repurposed for Sephora's own channels. Her 90% female audience skews 25-44 — exactly who's shopping for time-saving beauty solutions.

Would you be open to seeing a treatment for this concept?

Best,
Mavi

P.S. She's already planning her holiday content calendar — perfect timing to lock this in.