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Hi Ryan,

Quick follow-up on my email about Rob Rich — his latest dance fitness challenge just crossed 800K views in 48 hours.

What caught my attention: 65% of his audience is exactly Netflix's core demo (18-34), and his content saves rate is 3x higher than typical fitness creators. People aren't just watching Rob's workouts, they're bookmarking them to do later.

That's the kind of sticky engagement Netflix needs for promoting active lifestyle content or fitness-related shows.

Worth a quick chat this week?

Best,
Mavi