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Hi Darnell,

With BET (Black Entertainment Television)'s focus on entertainment, I thought this would resonate.

I manage Krystal Ellis-Kendrick, and honestly, BET (Black Entertainment Television) is one of the few brands I think would be a genuinely great fit — not just on paper, but in terms of the kind of content Krystal Ellis-Kendrick already creates in the fashion space.

Krystal Ellis-Kendrick's niche audience delivers above-average engagement and conversion.

I put together a short overview if you want the full picture, but the quick version: Krystal Ellis-Kendrick's audience skews heavily toward BET (Black Entertainment Television)'s target demo, and the engagement is real — 5.3% on Tiktok.

Would you be up for a quick call this week?

Best,
The Team

P.S. Q1 is prime time for new creator partnerships — happy to move quickly if there's interest.