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Hi Diane,

Herman just pitched me an idea that made me think of NerdWallet immediately.

He wants to create a "Credit Score in 60 Seconds" video series — quick, visual breakdowns of credit concepts that actually stick. Think: "Why your utilization ratio matters more than your credit age" with simple graphics showing two credit profiles side-by-side.

His audience is 65% millennials and Gen Z who need this exact content, but they scroll past anything that feels like a lecture. Herman's gift is making complex credit concepts feel achievable in under a minute.

NerdWallet's credit education gets the traffic, but video content like this creates the emotional connection that turns browsers into users. Herman's delivered $100M+ in funding to his community because he makes financial concepts accessible, not intimidating.

We could start with 5 episodes covering NerdWallet's most-searched credit topics. Each video drives to your credit score tool with Herman explaining why checking your score is step one.

Interested in seeing a sample episode concept?

Best,
Mavi

P.S. Herman's planning his Q1 content calendar next week — perfect timing to lock in something that launches strong in January.