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Rob Rich Away

Chris Morales <chris.morales@awaytravel.com>

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C-Tier · 41.7
Subject
Content idea for Away x Rob Rich
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Hi Chris,

I brainstormed a content concept for Away x Rob Rich:

"A Day With Rob Rich ft. Away" — a day-in-the-life vlog where your product shows up naturally. Lifestyle content feels authentic because the audience is already invested in following this person's daily life.

Here's why this works for Away: Rob Rich's audience doesn't just watch — they act. Rob Rich brings real credibility: 1.2m+ combined following across tiktok, instagram, and youtube, and viral dance fitness content with videos reaching 5m+ views. Combined with 52% audience overlap, this is the kind of content that moves product, not just impressions.

15 minutes to walk through the concept and the data?

Best,
Mavi