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Hi Missy,

I was looking at Harvey Nichols' recent campaigns celebrating modern women who define luxury on their own terms, and it made me think of one of my talents who embodies exactly that evolution.

Damaris Long is a mompreneur who scaled her business from six to seven figures in under two years while raising two kids. Her audience is 88% women, primarily 25-44, who see luxury as an investment in themselves—not just pretty things. These are the Harvey Nichols customers who shop with intention: premium skincare for early mornings, elevated workwear for client meetings, and yes, something beautiful because they've earned it.

What makes Damaris special is her 11.36% TikTok engagement rate (compared to 1-3% industry average). Her audience doesn't just scroll—they buy. When she features products in her day-in-the-life content, it feels authentic because it IS. She's showing how a business owner and mother actually uses luxury in her real routine.

68% of her audience aligns with Harvey Nichols' customer base, and her content naturally weaves together the business meeting, school pickup, and that moment she treats herself to something beautiful.

I'd love to send over her audience breakdown and some recent campaign examples that show exactly why this connection works.

Best,
Mavi

P.S. Her Q1 calendar is filling up fast as brands recognize her audience's purchasing power.