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Hi Contact,

Following up on my email about Rob Rich — his holiday dance fitness series just crossed 8 million views, with his "12 Days of Dance Workouts" becoming H&M's target demographic's most-saved fitness content this month.

What's interesting: 73% of his audience actively shops fashion during workout content discovery, and his dance tutorials consistently drive "outfit inspiration" comments.

With activewear being H&M's fastest-growing category, Rob's community represents exactly the intersection you're looking for — people who see fitness as lifestyle, not just gym time.

Want to see his December performance data?

Best,
Mavi

P.S. His Q1 content calendar is filling up fast, but we could explore something perfect for H&M Move's spring launch.