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Hi Irina,

Al Tayer Group's position as the Middle East's luxury retail authority caught my attention — especially how you've built Harvey Nichols Dubai into a destination that defines elevated shopping experiences.

I represent Krystal Ellis-Kendrick, a fashion designer whose work has driven over $600 million in retail sales across Nordstrom, Macy's, and JCPenney. As JCPenney's current Director of Design, she brings rare industry credibility to her content — the kind of authentic expertise luxury retailers need to cut through influencer noise.

What makes this compelling for Al Tayer Group: Krystal's 16K Instagram audience has 64% overlap with your customer base, and her content consistently drives high save rates because women actually use her styling as shopping references. She doesn't just wear luxury — she understands how to make it accessible and aspirational for everyday women.

Her approach mirrors Al Tayer's own philosophy: luxury should elevate, not intimidate. Whether it's curating seasonal lookbooks or creating boss-woman campaign content, she speaks to women who invest in quality pieces that make them feel confident.

Can I send over her audience breakdown and recent campaign performance data?

P.S. Her next content series focuses on investment pieces for professional women — perfect timing for Harvey Nichols' fall collections.

Best,
Mavi