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Hey Aisha,

I keep thinking about how Damaris's audience could see themselves in Black Girl Sunscreen — and I have the perfect content concept.

Picture this: "Morning routine of a mompreneur building generational wealth." Damaris starts at 6am, getting herself ready before the kids wake up. She applies Black Girl Sunscreen as part of her morning ritual — explaining to camera how protecting her skin is just like protecting her business investments. Both are about thinking long-term.

Cut to her making breakfast, kids running around, and she's reapplying sunscreen on her daughter's face, talking about the habits she's building for the next generation. Not just financial habits — health habits too.

The content would feel authentic because this IS her real morning. And for Black Girl Sunscreen, you're reaching exactly who you need: Black mothers who invest in quality products and teach their daughters to do the same. Her 11.36% TikTok engagement proves her audience trusts her morning routine recommendations.

This isn't just about sunscreen — it's about the mindset of a woman who builds wealth and raises confident daughters.

Can we set up 15 minutes this week to discuss this concept?

Best,
Mavi

P.S. Summer's coming and her audience is already asking about her skincare routine.