Outreach Email
Krystal Ellis-Kendrick → Black Girl Sunscreen
Aisha Johnson <aisha.johnson@blackgirlsunscreen.com>
Status
blocked
Step 3
Sent: Not sent
C-Tier · 54.8
Subject
The 'Sunscreen & Style' series Krystal wants to create
Hey Aisha, Krystal's been talking about this content idea that feels perfect for Black Girl Sunscreen — a "Sunscreen & Style" series where she shows how SPF fits seamlessly into elevated everyday looks. Picture this: Krystal getting ready for three different occasions — boardroom meeting, weekend brunch, date night. Each video starts with her skincare routine featuring Black Girl Sunscreen, then builds the complete look around that glow. She'd speak directly to the camera about how protecting your skin IS part of looking your best, not an extra step. With her JCPenney background, she knows exactly how to make practical feel aspirational. Her audience saves her styling content like crazy because they actually recreate her looks — imagine that same behavior around incorporating daily SPF. The series would live on both TikTok and Instagram, giving Black Girl Sunscreen content that positions sun protection as part of the confidence-building routine, not just skincare maintenance. Want to see her treatment for the first three episodes? Best, Mavi P.S. Krystal's already mapped out locations and looks — she's ready to move fast on this one.