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Hi Chris,

I brainstormed a content concept for Away x Cameo Sherrell:

"A Day With Cameo Sherrell ft. Away" — a day-in-the-life vlog where your product shows up naturally. Lifestyle content feels authentic because the audience is already invested in following this person's daily life.

Here's why this works for Away: Cameo Sherrell's audience doesn't just watch — they act. Cameo Sherrell brings real credibility: working actress with recurring television roles, and trusted voice in faith-based beauty and lifestyle content. Combined with 52% audience overlap, this is the kind of content that moves product, not just impressions.

15 minutes to walk through the concept and the data?

Best,
Mavi