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Hi Ryan,

I've been thinking about how Netflix's global storytelling connects cultures through shared experiences — and I have a specific concept that could showcase this beautifully.

Liz Rich could create a "Beauty Routines Around the World" series, where each post features her recreating iconic beauty looks from different Netflix shows while actually traveling to those locations. Picture her doing Emily's Parisian makeup routine while in a Montmartre café, or recreating a Bridgerton-inspired look in London's historic districts.

Her 30K audience is 72% US-based but hungry for aspirational international content. They already save her travel and beauty posts at high rates because she makes luxury feel accessible. This concept gives them Netflix show inspiration they can actually try, whether they're traveling or at home.

Each piece of content would feel like a mini travel guide meets beauty tutorial, naturally weaving in show recommendations while Liz shares the cultural beauty traditions she discovers. It's storytelling that extends your content beyond the screen.

Want to see a detailed treatment for the first three episodes?

Best,
Mavi

P.S. Liz is heading to Paris next month — perfect timing to kick this off with Emily in Paris content while the show's still trending.