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Hi Olivia,

Following up on my email about Rob Rich — his latest dance fitness challenge just crossed 2 million views on TikTok this week, with thousands of users posting their own versions.

This is exactly the kind of organic community participation that makes Lululemon partnerships so powerful. Rob doesn't just create content — he creates movements that get people moving.

Would love to show you how we could design something similar specifically for Lululemon's community.

Best,
Mavi

P.S. His audience is already asking what activewear he's wearing in the videos.