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Hi Maya,

I keep thinking about how Nike's "Just Do It" ethos aligns perfectly with Liz Rich's approach to travel and entrepreneurship — she literally just does it, whether that's launching a business or exploring a new city.

Here's a specific concept that could work beautifully for Nike's women's training line: a 30-day "Confidence in Motion" series where Liz documents her morning workouts in different cities (she's constantly traveling for work and pleasure). Picture this — Day 1: sunrise run in Venice Beach in Nike Pegasus, Day 15: hotel room HIIT session in Atlanta wearing Nike Pro sets, Day 25: hiking Runyon Canyon in Nike trail gear.

What makes this powerful is Liz's 30K audience sees her as someone who maintains her routine and confidence no matter where life takes her. They're entrepreneurial women (40% aged 25-34) who travel for work and need gear that transitions seamlessly. Her audience saves her content at a high rate because they trust her real-world testing.

The content would show Nike gear performing in actual scenarios these women face — not staged gym shots, but real mornings when you need to feel put-together whether you're in your home city or across the country.

Would you be open to exploring this concept for Nike Women's training line?

Best,
Mavi

P.S. Liz has three major trips planned for March that would provide incredible diverse backdrops for this series.