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Hi Jasmine,

That Gloss Bomb Universal campaign was everything — watching real women see themselves in Fenty's shade range never gets old. It's exactly why Cameo Sherrell caught my attention when I saw her getting ready for a Haves and Have Nots table read while talking about finding confidence in her everyday routine.

Cameo's an actress with a recurring role on the show, but what makes her special is how she bridges entertainment and beauty content for Black women who want to feel seen. Her TikTok has a 4.38% engagement rate because she talks about getting camera-ready for auditions, Sunday self-care rituals, and finding products that actually work for her skin tone.

She's already partnered with Delta and Essence, but I keep thinking about how perfectly she'd tell Fenty's story. Her audience is 85% women, primarily 25-44, and they actively engage when she talks about beauty that makes her feel confident, not just pretty.

Could I send over her audience breakdown and some recent content examples? I think you'd love seeing how she naturally weaves storytelling into beauty moments.

Best,
Mavi

P.S. Her Sunday skincare routine post last week got 500+ comments asking for product recs — perfect timing.