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Hi Piera,

I've been following Dolce & Gabbana's shift toward more accessible luxury pieces in your recent ready-to-wear collections — it's brilliant how you're maintaining the Italian craftsmanship DNA while speaking to women who want that D&G confidence in their everyday lives.

This immediately made me think of Krystal Ellis-Kendrick, one of our fashion creators who has this rare combination: she's the Director of Design at JCPenney with $600M+ in retail sales behind her designs, but she also creates content that shows women how to wear luxury with intention, not intimidation.

Her audience is 90% women, ages 25-44, who save her posts as style references because she bridges high fashion and real life better than anyone I work with. When she styles a luxury piece, her followers don't just admire it — they figure out how to incorporate that elevated aesthetic into their own wardrobes.

For Dolce & Gabbana, she could create that editorial-quality content that shows your pieces as investment pieces for the modern woman who values both craftsmanship and confidence.

I'd love to send over her audience breakdown and some content examples that show exactly what I mean.

P.S. Her spring content calendar opens up in two weeks — perfect timing for your new season launches.

Best,
Mavi