Liz's travel content saves just hit 15K+ - Outreach

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Liz Rich → Lululemon

Olivia Chang <olivia.chang@lululemon.com>

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Sent: 2026-04-17T16:00

C-Tier · 52.0

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Liz's travel content saves just hit 15K+

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Hi Olivia,

Following up on my note about Liz Rich — her recent Tulum travel series just crossed 15,000 saves, with followers specifically asking where to find travel-friendly activewear that photographs well.

Her audience demos align perfectly with Lululemon's core customer (82% female, 70% ages 25-44), and she naturally integrates lifestyle brands into her travel storytelling without it feeling forced.

Worth a quick call this week to discuss how we could authentically weave Lululemon into her upcoming Costa Rica content?

Best,
Mavi

P.S. She's finalizing her Q1 travel calendar next week.