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Hi Marketing,

I brainstormed a content concept for Glossier x Liz Rich:

"Travel Tested: Glossier" — Liz Rich features your product during a trip, showing it in action across real travel scenarios. Travel content has long shelf life — people discover and engage with it months after posting.

Here's why this works for Glossier: Liz Rich's audience doesn't just watch — they act. Liz Rich brings real credibility: 30k+ instagram following built on aspirational travel and beauty content, and content showcases luxury travel experiences with an effortless, relatable style. Combined with 52% audience overlap, this is the kind of content that moves product, not just impressions.

15 minutes to walk through the concept and the data?

Best,
Mavi