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Hi Olivia,

I keep thinking about how Cameo gets ready for auditions — she has this whole ritual where she puts on her Align pants first, then does her skincare, runs through lines, and films a little TikTok about trusting the process.

It's this perfect blend of preparation meeting confidence, and her audience (85% women, ages 25-44) absolutely eats it up. Her last "audition prep" video hit 4.38% engagement because it felt so real.

I'm picturing a series for Lululemon: "Set for Success" — Cameo documenting her actual audition prep routine in different Lululemon pieces. Not just the physical getting ready, but the mental game too. The mirror pep talks, the breathing exercises, the "this is my moment" energy.

Her faith-driven audience connects with content about purpose and preparation, and frankly, most activewear campaigns miss this everyday confidence angle. This wouldn't be "workout content" — it would be "life prep content" that positions Lululemon as what ambitious women reach for when they need to feel unstoppable.

Want to see her treatment for this concept?

Mavi

P.S. She's got three auditions next week if you want to move quickly on this.