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Hi Nicole,

I brainstormed a content concept for e.l.f. Cosmetics x Cameo Sherrell:

"A Day With Cameo Sherrell ft. e.l.f. Cosmetics" — a day-in-the-life vlog where your product shows up naturally. Lifestyle content feels authentic because the audience is already invested in following this person's daily life.

Here's why this works for e.l.f. Cosmetics: Cameo Sherrell's audience doesn't just watch — they act. Cameo Sherrell brings real credibility: working actress with recurring television roles, and trusted voice in faith-based beauty and lifestyle content. Combined with 52% audience overlap, this is the kind of content that moves product, not just impressions.

15 minutes to walk through the concept and the data?

Best,
Mavi