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Hey Alicia,

Following up on Rob Rich — I wanted to share something that caught my eye.

His October dance fitness challenge just wrapped with 847K views and 23% of viewers actually attempting the routines (vs. the 8% industry average for fitness content). What's interesting is that 68% of participants were parents exercising at home while their kids joined in.

That's exactly The Honest Company's audience — wellness-focused parents who want authentic, accessible solutions that work for the whole family. Rob's content proves movement can be fun, inclusive, and happen anywhere.

Would you be open to a quick call this week to explore how Rob could bring that same energy to The Honest Company?

Best,
Mavi

P.S. His next challenge launches mid-November — perfect timing for holiday wellness content.