Rob's viral dance moves in MK athleisure? - Outreach

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Rob Rich → Michael Kors

Annabelle <annabelle.mackay@michaelkors.com>

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Rob's viral dance moves in MK athleisure?

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Hi Annabelle,

Following up on Rob Rich — just saw his latest dance fitness video hit 2.3M views in 48 hours, with comments flooded with "where's your outfit from?"

His audience is already asking about activewear that moves with them. Michael Kors' new athleisure line could be the perfect answer, especially with 65% of his followers being women aged 18-34 who care about both performance and style.

Worth a quick call this week?

Best,
Mavi

P.S. His next dance challenge series launches Monday — perfect timing for MK to be part of the movement.