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Hi Michelle,

Following up on my note about Rob Rich and Revolve — his latest dance fitness routine just hit 3.2M views, with the comments flooded by women 18-34 asking about his workout fits.

What caught my attention: 68% of the engagement came from the exact demographic shopping Revolve's activewear collections. His audience isn't just watching his content, they're actively looking to recreate his aesthetic.

Worth a 15-minute call to explore how Rob could authentically integrate Revolve's pieces into his fitness content?

P.S. His next viral challenge launches Monday — perfect timing to get Revolve in front of his most engaged followers.

Best,
Mavi