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Hi Olivia,

Last week I mentioned how Damaris represents that growing segment of women who need activewear that transitions from morning workouts to afternoon board meetings.

Here's what that content would actually look like: Damaris starts her day in Lululemon's Align pieces for her 6am workout, transitions to the Define Jacket for client calls, then shows how the same pieces work for school pickup and evening family time. Real transitions, real life — not staged outfit changes.

Her TikTok audience (11.36% engagement) is obsessed with "real mom entrepreneur" content. They want to see how someone actually builds a seven-figure business while raising kids — including what she wears during those 5am strategy sessions and 3pm soccer practices.

This isn't another "athleisure haul." It's proof that Lululemon works for women whose days don't fit into neat categories. Her audience sees themselves in that struggle, and they'll see themselves in your pieces.

I can walk you through the specific content formats that perform best for her audience.

Mavi

P.S. Her December content calendar has slots opening up, and Q1 planning starts next week.