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Hi Shino,

I've been watching Saint Laurent's shift toward celebrating women who build empires, not just wear them — and I think you'd be intrigued by one of our creators.

Damaris Long represents everything YSL stands for in 2024. She's a Penn State grad who scaled her financial education company from six to seven figures in under two years, all while raising two kids. But here's what caught my attention: she naturally incorporates luxury into her real life, not her highlight reel.

Her TikTok engagement rate is 11.36% — nearly unheard of in the mompreneur space — because her audience of ambitious millennial moms sees authenticity mixed with aspiration. They're watching her build wealth while building a family, and they're buying what she genuinely uses.

With 68% audience overlap with YSL's customer base, Damaris reaches exactly the women who understand that motherhood and ambition aren't competing priorities. They're successful, they invest in themselves, and they choose brands that recognize their multifaceted lives.

Would you like me to send over her audience breakdown and some content examples?

Best,
Mavi

P.S. Her audience has been asking about her handbag collection — perfect timing for YSL's new campaign launches.