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Hi Betty,

I've been following Reebok's Move Your Mental campaign and how you're positioning fitness as more than physical — it's about mental wellness and finding joy in movement. That's exactly what Rob Rich has been proving to his 1.5M followers across TikTok and Instagram.

Rob founded a world-renowned dance company and has spent years making fitness accessible through dance. His viral dance fitness content regularly hits 5M+ views because he shows people they don't need a gym membership to get moving — just the right energy and a willingness to let loose.

His audience is 65% female, primarily 18-34, and they don't just watch his content — they participate. His dance challenges get thousands of user-generated videos because he's tapped into something Reebok understands: fitness should feel good, not intimidating.

With 71% audience overlap between Rob's community and Reebok's target demographic, this feels like a natural fit for someone who's already living your brand values.

I'd love to send over his audience breakdown and some recent campaign examples.

Best,
Mavi

P.S. His next viral dance fitness series launches in two weeks — perfect timing if Reebok wants to be part of the conversation.