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Hi Michelle,

Picture this: Rob teaching your followers how to move confidently in Revolve's festival fits through short dance tutorials.

I'm thinking a series called "Festival Flow" — Rob breaks down simple, camera-friendly dance moves while wearing Revolve's newest festival pieces. Each tutorial focuses on one outfit and one signature move that actually looks good in photos and videos.

Your audience already follows Rob's dance fitness content (52% overlap), but this flips the script. Instead of workout gear, he's showing them how to own their movement in the clothes they actually want to wear to Coachella, EDC, or their friend's rooftop party.

The genius is in the format: 60-second tutorials that feel like dance lessons but function as styling inspiration. Rob's 865K TikTok followers regularly save and share his movement content — now they're saving Revolve looks too.

Three tutorials, three festival-ready outfits, posted across Rob's TikTok and Instagram. Simple concept, but it positions Revolve as the brand that doesn't just sell festival fashion — you actually know how to move in it.

Want to see the treatment?

Best,
Mavi

P.S. Festival season starts in 8 weeks — perfect timing to own this space before everyone else catches on.