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Hi Brianna,

Following up on my note about Rob Rich — his latest dance fitness routine just crossed 8 million views, with his audience saving it at 3x the platform average.

What caught my attention: 68% of his engaged audience falls into Fashion Nova's core 18-34 demographic, and they're actively participating in his movement challenges, not just watching passively.

This is exactly the engaged, diverse community Fashion Nova built its brand on. Rob's authentic approach to making fitness accessible mirrors how Fashion Nova democratized fashion.

Worth a quick call this week?

Best,
Mavi

P.S. Rob's planning his next viral challenge series — perfect timing for a Fashion Nova activewear moment.