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Hi Kaitlin,

Holt Renfrew's latest campaign around modern luxury really stood out to me — especially how you're showcasing women who define luxury on their own terms, not by traditional standards.

This reminds me of my client Damaris Long, a mompreneur who scaled her financial consulting business from six to seven figures in under two years while raising two kids. She's exactly the kind of modern luxury consumer Holt Renfrew speaks to — ambitious, successful, and unapologetic about wanting beautiful things.

What makes Damaris special is her 11.36% TikTok engagement rate in the mompreneur space. Her audience of ambitious millennial moms (75% ages 25-44) sees luxury as an investment in themselves and their families, not just vanity. When she features products, it's in the context of her real life — the messy, beautiful reality of being a mom and a CEO.

For Holt Renfrew, this translates to authentic content that shows how luxury fits into the everyday life of a successful working mother. Her audience doesn't just window shop — they buy when they see something that fits their lifestyle.

I'd love to send over her audience demographics and recent content performance to show you exactly who you'd be reaching.

Best,
Mavi

P.S. Her audience is already asking where she gets her workwear — perfect timing for fall collections.