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Hi Tiffany,

I noticed Hallmark's recent push into lifestyle content that celebrates real moments — especially around self-care and faith-based living. That's exactly the space where Cameo Sherrell lives.

Cameo is a working actress (recurring role on The Haves and the Have Nots) who creates some of the most authentic beauty and lifestyle content I've seen. She's one of the few creators who naturally bridges entertainment, beauty, and faith without it feeling forced.

What makes her perfect for Hallmark is how she tells stories. Whether she's getting ready for an audition or sharing her Sunday self-care routine, everything feels like a real moment you'd want to send to your sister. Her audience is 85% women, ages 25-44, who engage at 4.38% — they actually comment and share because they see themselves in her content.

Cameo has worked with Delta Air Lines and been featured in Essence, but I think Hallmark could be where she creates something really special. Picture content around meaningful moments — preparing for auditions, Sunday traditions, everyday confidence rituals — all naturally woven into Hallmark's world.

Could I send over her audience breakdown and some content examples?

Best,
Mavi

P.S. Her Christmas content from last year had some of the highest engagement she's ever seen — perfect timing to explore something together.