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Hi Yin,

I noticed Fendi's recent campaign work showcasing the brand in travel contexts — the way you position luxury as part of life's experiences rather than just objects really stood out.

I manage Liz Rich, a travel and beauty creator who's built her 30K Instagram following around exactly this philosophy. She's a licensed hair colorist who's worked with Gabrielle Union-Wade and Tamar Braxton, but what makes her different is how she integrates luxury into real travel moments.

Her audience is 82% female, primarily 25-44, with strong engagement on destination and beauty content. They save her travel posts at unusually high rates because she shows how to maintain that effortless luxury aesthetic while actually traveling — not just posing for photos.

What caught my attention about Fendi is how the brand elevates everyday moments into something special. That's exactly what Liz does for her audience through travel content. With 68% audience overlap between her followers and Fendi's target demographic, there's a natural fit here.

I'd love to send over her audience breakdown and some recent campaign examples that show how she weaves luxury brands into authentic travel storytelling.

Interested in exploring this?

Best,
Mavi

P.S. She's planning content trips to Milan and Paris next quarter — perfect timing if Fendi wants to be part of that story.