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Hi Annabelle,

I noticed Michael Kors' recent campaigns celebrating movement and confidence — especially how you've been showcasing lifestyle moments beyond just the accessories. That energy caught my attention because it perfectly aligns with what Rob Rich has been building in the dance fitness space.

Rob founded a world-renowned dance company and has turned fitness into something joyful and accessible. His TikTok community of 866K doesn't just watch — they participate. When he drops a dance fitness routine, thousands recreate it, turning individual workouts into a cultural moment.

What makes this interesting for Michael Kors is Rob's audience: 65% female, primarily 18-34, with massive crossover into your luxury lifestyle demographic. These aren't just fitness enthusiasts — they're women who value both wellness and style. Rob's content naturally weaves movement into everyday life, which feels like a natural extension of Michael Kors' confidence-driven messaging.

I think there's something powerful here about showing how Michael Kors fits into an active, empowered lifestyle — not just static luxury moments.

Would you be interested in seeing his audience breakdown and some recent campaign examples?

Best,
Mavi

P.S. Rob's got a major campaign launching next month that could be perfect timing for a co-created piece.