Outreach Email
Cameo Sherrell → Netflix
Ryan Hughes <ryan.hughes@netflix.com>
Status
blocked
Step 3
Sent: Not sent
C-Tier · 54.1
Subject
Cameo's "Behind the Audition" series idea for Netflix
Hi Ryan, I've been thinking about how Netflix could tap into the pre-show anticipation that keeps audiences hooked — and I have a concept that could be perfect for Cameo. Picture this: "Behind the Audition" — intimate 60-second pieces where Cameo takes viewers through her real audition prep for Netflix shows. She's getting camera-ready in her bathroom mirror, running lines in her car, then sitting in the waiting room scrolling through her phone like every other actor. The beauty angle writes itself — she's doing her audition makeup while talking about which characters she's hoping to land. But the real magic is showing Netflix audiences the human side before the performance they'll eventually see on screen. Cameo's already booking recurring TV roles and her audience is 85% women who love authentic behind-the-scenes content. Her 4.38% engagement rate on content like this consistently outperforms typical lifestyle posts because people crave that "fly on the wall" feeling. Netflix gets content that makes viewers feel more connected to the shows they're already watching, while positioning the platform as the place where dreams become reality. Want to see her treatment for this concept? Best, Mavi P.S. Pilot season starts in January — perfect timing to capture real audition moments.