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Hi Charisse,

Following up on my note about Rob Rich — something timely happened that made me think of our conversation.

Rob's latest TikTok about home workout motivation hit 2.8M views, and the comments are flooded with people asking him to partner with Peloton. His audience is literally requesting it.

With 52% audience overlap between Rob's followers and Peloton's community, this feels like perfect timing to create something his 866K TikTok followers are already wanting to see.

Would you have 15 minutes this week to explore what a Rob x Peloton dance fitness series could look like?

P.S. His audience is most engaged on Thursdays — perfect timing for a weekend workout campaign launch.

Best,
Mavi