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Hi Betty,

I've been watching Reebok's pivot into lifestyle and travel content — the "Move Naturally" campaign resonated because it shows fitness as part of real life, not just gym sessions.

I manage Liz Rich, a travel and beauty creator who's built her 30K Instagram following around exactly this concept. She's a former hair colorist turned entrepreneur who shows her audience how to maintain their wellness routines while exploring new destinations.

What caught my eye is how your brand could own the "fitness meets wanderlust" space. Liz's audience is 70% women aged 25-44 who invest in experiences and quality products. They're not just scrolling — they're planning their next trip and shopping for gear that works in real settings.

Liz recently documented her morning runs through Barcelona and evening yoga in Tulum, always staying authentic to her entrepreneurial journey. Her audience saves these posts at twice the platform average because they see themselves in her content.

I'd love to send over her audience breakdown and some content examples that show how Reebok could naturally fit into her travel narratives.

Would you be interested in seeing the data?

Best,
Mavi

P.S. She's planning content around her upcoming Miami and Austin trips — perfect timing for spring campaign planning.