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Hi Lauren,

I keep thinking about how Sephora customers don't just buy products — they create rituals. That's exactly what Cameo does every Sunday.

She's this working actress who films herself getting ready for the week ahead — face mask while reading scripts, testing new lip colors for different audition "characters," organizing her makeup bag by mood. It's this beautiful blend of self-care and preparation that feels so real.

Picture a 3-part Sunday Reset series: Cameo walks through her actual routine using Sephora products, talking about how different looks make her feel ready for different roles (literally and figuratively). No product placement — just her genuine process of using beauty as confidence-building.

Her audience is 85% women who actively engage with her content about faith, beauty, and everyday moments. They're already asking what products she uses when she posts these Sunday prep videos organically.

Sephora's customers would see themselves in this — someone who uses beauty not just to look good, but to feel prepared and confident for whatever's coming.

Want to see her Sunday ritual content that's performing well organically?

Best,
Mavi

P.S. She's filming her next Sunday reset this weekend — perfect timing to capture authentic usage.