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Hi Contact,

Just a quick follow-up on my note about Rob Rich.

His latest TikTok dance fitness routine dropped Tuesday and it's already at 2.3 million views — his audience is clearly hungry for movement content that makes them feel confident and energized.

With Scotch & Soda's Amsterdam creative edge and Rob's ability to make fitness feel like self-expression rather than work, there's something really compelling here. His community doesn't just watch — they participate and share.

Worth a 10-minute conversation this week?

Best,
Mavi

P.S. His next content batch goes live Monday — perfect timing if you want to see how he naturally integrates brand stories into movement.